For any business in any industry, branding is a highly important factor when it comes to marketing strategies. Here at Lintons Printers we are used to designing and printing materials for businesses around the North East so know exactly how useful it is to get branding right! Before you look at the overall branding of your company, designing a logo is a key place to start. In this blog we will be offering some top tips for designing the perfect logo.
Instantly Visually Appealing
Although there will be a lot of things to consider when designing your logo, you should take time to ensure it is visually appealing first. If someone can easily skip past your logo or find it blends into the crowd, their eye may not be drawn to information about your business. Using bright colours is one way to grab people’s attention. You can also use colour psychology to pick the right colours to reflect the message you want you give out. Take a look at our past blog for more information on this bit.ly/2P8kZnf
In recent times we have seen many large brands around the world having to update or change their logo to move with the times. As time goes by, trends seem to constantly change so you should do some research into companies such as McDonalds who have had success in keeping the same logo for the majority of their history. Designing a timeless logo is much more effective than a trendy one which won’t seem so trendy in a few years.
You should take great care when picking your font, as this can really make or break any logo. Fonts which should never be used in a logo include Comic Sans, Papyrus, and Curlz. Your logo’s typeface should perfectly reflect what your business is all about. For instance, a legal firm would use a classy look rather than a fun, juvenile typeface.
Here at Lintons Printers we can cover your design, branding and printing needs. For more information call us on 01388 762197 or visit www.lintons-printers.co.uk